Even from the official launch, the E36/8 has produced polarizing reactions. Love it or hate it. It is hard to believe that these cars are now 20 years old and already considered a classic, but there it is. At the time, the swoopy styling quickly gave rise to knicknames like the bread van, and then the clown shoe. Not flattering. However, just like the BMW GS, 2000 CS, and many other BMWs over time, this was an example of the engineers winning over the accountants and the sales people. The legend maintains (with plenty of evidence to back it up), that a group of engineers led by Burkhard Göschel, worked after hours an on weekends to turn the Z3 platform into a vehicle which would realize its full potential. They toiled away into the night, and developed a car with more than 3 times the torsional rigidity of the roadster, and with the M3 engine shoe-horned into the engine bay. They then asked BMW for permission to produce it. The answer was yes, with two big caveats: First, in order to control costs, it would have to share as much as possible with existing cars. Second, it could not outperform the mighty M3.
The engineers were thankful, and with a wink and a nod, went off to figure out production. The result is a true driver's car worthy of the purist M label. The wink was that it did in fact outperform the M3 due to a superior power to weight ratio, and so gearing was altered to slow it down a bit. The nod was that from the nose to the A pillar, it shared sheet metal with the Z3, so costs were saved. Mission accomplished. The result is patently unique, and for some people, beautiful in its own way. Rear wheel drive, 0-60 in 5.3 seconds, top speed electronically limited to 155 mph, and a beast not easily tamed. Three engines were used over the short 4 year production life, eventually producing 321 hp and 253 ft/lbs of torque from a 3,130 lb car. The design of tokyo-born Joji Nagashima is officially designated a "shooting-brake", although it can also be considered a hatchback. Almost immediately upon production, the M Coupe began to rack up both design and performance awards and accolades. Road & Track, Automobile, Car & Driver, Top Gear, etc. All placed it in the top 5 or top 10 M cars of all time. All acknowledged a future icon.
As is often the case however, sales were not as kind. While the regular Z3 enjoyed robust sales, the M Coupe struggled. It was already aimed at a narrow slice of the market, and the styling was enough to further limit appeal. 6,318 M coupes were produced over the 4 year production span from 1998 to 2002, with 2,870 of those being the US market version. It was replaced by a much less polarizing, and less insane, Z4 M Coupe. Regardless of how you view these cars, they represent perhaps the last time in modern times that the engineers at BMW were left in charge. As a driving enthusiast, however that happened, I am very glad it did.
- ECE S50 (LHD): 2,178 built from 04/98 thru 06/2000
- ECE S50 (RHD): 821 built from 08/98 thru 06/2000
- NA S52 (LHD): 2,180 built from 07/98 thru 06/2000
- ECE S54 (LHD): 281 built from 02/2001 thru 05/2002
- ECE S54 (RHD): 168 built from 02/2001 thru 05/2002
- NA S54 (LHD): 690 built from 02/2001 thru 05/2002